KESTREL

LEMEN

Metrics I’m proud of Metrics I’m proud of Metrics I’m proud of Metrics I’m proud of

 12+

Seguno

Developed 12+ webinars and courses for customer education and lead acquisition

900

Cisco Webex

Created over 900 assets
during the COVID
response

50+

Bronto Oracle

Managed 50+ clients at a time for 5 years while also acting as company spokesperson

 5

Tinuiti

Created five flagship events driving hundreds of thousands in pipeline

400

Zillow Group

Oversee 400 marketing and operational emails via three lines of business

Marketing leader, creative problem solver

About

Data-driven, highly organized, and detail-oriented marketing leader with 10+ years of expertise. A thought leader with hands-on experience building multi-channel campaigns across a variety of industries worldwide.

Specific expertise in motivating and managing teams and clients. Driven with a sense of urgency to demonstrate success and align groups to achieve goals. A proven leader effective in email, event and content marketing, ecommerce, and project management.

Thought Leadership

Videos

“Kestrel is a leader in every sense of the word. She leads by example and goes out of her way to help her team. Kestrel thinks on a strategic level and is exceptional in building and executing email campaigns. As my manager at Cisco, she helped me create engaging email campaigns, build out persona journeys and build compelling landing pages, all while managing new processes. She was part project manager, part executioner and part manager. I would love to work with Kestrel again and I strongly believe anyone who gets to work with her had such opportunity to learn from her.

“I had the opportunity to work with Kestrel for three years during my tenure at Tinuiti. Kestrel is an amazing marketer. From everything including outreach, internal planning, and coaching new speakers for events, Kestrel made time to get it all taken care of. I am so glad that I was able to receive mentorship from Kestrel as well as see her vision come to life at many of the events she planned for Tinuiti.

“I couldn't give high enough praise to Kestrel for her efforts at Cisco. Not only is Kestrel an effective, personable, and forward thinking manager, she consistently went out of her way to make sure my work life balance was being achieved, and always provided constructive feedback to make me think outside of the box, and further my career at Cisco. Her no-nonsense approach to marketing projects helped provide reporting clarity to senior management, and her dedication to making sure our team was working not only efficiently, but in a healthy, fun and collaborative environment spoke volumes to her professional character. Kestrel would be a key player to any organization, and I couldn't be more grateful for my time spent working with her.

“I worked with Kestrel for almost two years. We were colleagues and collaborated on many projects together from event planning to email promotions. I was newer to the ecommerce landscape and Kestrel was always happy to provide tactical tips and pushed me to excel at my tasks. She was so easy to work with. She put in the extra hours to knock her work out of the park. She was willing to test new strategies. She went above and beyond her day-to-day work and was committed to making the office a better place. For example she helped lead our company’s female empowerment program and offered her Toastmaster’s expertise to anyone who needed public speaking tips. It’s no doubt Kestrel was extremely motivated and passionate about her role at the company. Would be happy to work together in the future.

“Kestrel is a conscientious & diligent strategic professional whose enthusiasm & charisma is only matched by her level of industry. Since I've worked at Bronto, Kestrel has been responsible for all of the strategic advice provided to the customers, as well as employees to empower revenues. She is always the last out of the office in the evening & (if I ever arrived early enough to see) she's one of the first to arrive each day. Kestrel was the person who welcomed me into the Bronto offices and had taken me under her wing. Her coaching to improve my industry knowledge, allowed me to become successful at my job. I couldn't sing her praises enough, Kestrel is someone that everything could learn from!

What people are saying

Client Success Stories

Improved conversion rates 5x from segmentation with HudsonShoes.com

48% lift in revenue through a welcome program with Notonthehighstreet.com

28.8% lift in revenue from Christmas planning with GroCompany.com

Events

Created

 

The AdDiego series allowed me to push myself and explore event marketing in a truly immersive way. I went behind the scenes and built events from the ground up. I produced and managed ~20 events from 2017-2019 with 3 flagship events that gathered hundreds of people and made the company millions in ARR.

 
 

Want to work together? Grab a virtual coffee? Shoot me a note, and I’ll get back to you as soon as possible.

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